FanBox acquires and re-launches La Professionnelle® - The renaissance of a great rewards program company

FanBox acquires and re-launches La Professionnelle® - The renaissance of a great rewards program company

Longueuil, March 31, 2003 - FanBox, a company specializing in the creation and management of affinity groups, has purchased an undisclosed amount of shares in La Professionnelle®, a leading Canadian company specializing in the negotiation of reward programs for professional association members.

Last December 31, La Professionnelle®, which was founded eight years ago, was forced to end its activities even though it boasted dozens of professional associations among its clients – representing more than 200,000 members, mostly from Quebec. FanBox intends to re-launch La Professionnelle® and establish long-term relationships with its existing clientele by presenting an improved and revised offer.

"Current La Professionnelle® membership cards held by client associations expired on December 31, 2002. We plan on contacting these associations so they can offer new cards to their members. By doing so, those members will continue to enjoy special discounts and benefit from the latest rewards that have been added by FanBox: "a VIP Leisure Club that offers exclusive sneak preview tickets and special VIP access to certain cultural or sporting events", explains Daleyne Guay, FanBox President, who is delighted with the acquisition of the La Professionnelle® name and shares.

"It is important that a well-reputed company such as this one continue for the greater benefit of all. Thousands of Canadians, who are all members of associations, enjoy substantial savings on many products and services. Thanks to FanBox, they can now enjoy a whole new line of rewards. And associations win too, saving time and money by doing business with just one supplier and taking advantage of that supplier’s purchasing power. As for FanBox, it strengthens its reputation to recommend technology solutions and advisory services that are designed to improve relationships between associations and their members", says Mr. Guay.

In essence, FanBox will make the La Professionnelle® offer a lot more attractive for many. FanBox’s expertise is to provide associations, leading brands and professional orders of all types (amateur clubs, fan clubs, etc.) with a complete line of services and solutions that maximize the relationships between themselves and their members or clients. FanBox sets itself apart with its unique MS2 platform, designed to manage traditional and Internet-based interactions between affinity group members.

FanBox: a leader in Quebec

Established in 2002, FanBox Inc. is a pioneer in the management of loyalty, communities of interest and gift card programs. FanBox's expertise and creativity in the design of exclusive joint promotions and privilege packages enable it to offer the MS2 technology platform which is characterized by flexibility and complete transaction security. FanBox has designed different loyalty programs that reach more than 600,000 consumers. FanBox also owns Vipass.ca, a Web site that allows customers to purchase and redeem gift cards with more than 60 national partners.

FanBox is proudly listed in Seth Godin's Bull Market Directory, a directory that includes some of the most innovative companies in the world.

For more about FanBox, visit our Web site at www.fanbox.net

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Information :

Daleyne Guay
President
FANBOX Inc.
50, De Lauzon street, Suite 200
Boucherville, QC J4B 1E6
450-463-3939
dguay@fanbox.net