Longueuil, May 2, 2005 - FanBox Inc. and Les Logiciels Posera are pleased to announce the complete integration of FanBox's MS2 technology platform. As such, Maitre'D users can now enjoy all the functionality and features for managing loyalty programs, promotions, gift cards, and affinity groups. The FanBox MS2 technology platform offers transactional management, as well as integrated real-time marketing tools.
FanBox President, Daleyne Guay, states: Since communication is inseparable from the transaction process, it is essential to maintain a real-time emotional bond with customers. It takes a lot more than simply accumulating points to keep customers loyal." Furthermore, an electronic money exchange solution is embedded into the gift card management, which allows for automated management within a restaurant chain environment."
The promotional phase enjoys similar benefits since MS2 processes the details of customer transactions in real-time and rewards them with a personalized touch. By accessing the restaurant's Web site, customers also have access to account information such as the number of points they have accumulated or their gift card balance. The gift cards can even be used for online purchases and redemptions, as well as those carried out by telephone.
Michel Côté, Vice President and CEO of Posera adds: "This integration will allow restaurant operators to maximize the use of information collected at their points of sale and create effective and profitable marketing programs. Furthermore, our customers can benefit from increased profits since the MS2 solution allows them to increase their sales."
FanBox: a leader in Quebec
Established in 2002, FanBox Inc. is a pioneer in the management of loyalty, communities of interest and gift card programs. FanBox's expertise and creativity in the design of exclusive joint promotions and privilege packages enable it to offer the MS2 technology platform which is characterized by flexibility and complete transaction security. FanBox has designed different loyalty programs that reach more than 600,000 consumers. FanBox also owns Vipass.ca, a Web site that allows customers to purchase and redeem gift cards with more than 60 national partners.
FanBox is proudly listed in Seth Godin's Bull Market Directory, a directory that includes some of the most innovative companies in the world.
For more about FanBox, visit our Web site at www.fanbox.net
Les Logiciels Posera develops software solutions for the restaurant industry. The Maitre'D product line offers a range of completely integrated solutions that provide the necessary tools to improve operational and administrative efficiency. Maitre'D offers personalized solutions including Point of Sale, Back-Office, corporate solutions, as well as ASP applications.
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