FanBox Inc. and Xprima.com Inc. announce the perfect integration of loyalty and client relation solutions for the automobile industry.


FanBox Inc. and Xprima.com Inc. announce the perfect integration of loyalty and client relation solutions for the automobile industry.

Longueuil, April 4th, 2006 - FanBox Inc. and Xprima.com Inc. announce the full integration of FanBox's technology platform: MS2. All loyalty, incentive, communities of interest and gift card program management features are now available to Xprima.com Inc.'s customers. Within the framework of this strategic alliance, FanBox's MS2 platform not only enables client relation management for automobile dealer service departments but also includes tools to increase sales. In addition, communication with consumers can be made through the Web, e-mail and regular mail.

Daleyne Guay, President of FanBox, says: "Communication is a necessary, integral part of the transaction, therefore it is essential to maintain an emotional link with consumers through that communication. There is more to ensuring loyalty than merely allowing the consumer to accumulate points and receive e-mails."

MS2 is not lacking promotional features and can process the details of each consumer transaction in real time in order to offer consumers customized rewards. Consumers can also access their profiles through Auto123.com's Web sites. Some dealers even offer loyalty cards that can be used when purchasing a vehicle.

Jean-Philippe Paquin, President of Xprima.com, says: "This integration will enable dealers to optimize the use of the information captured in their service department management system and to create efficient and cost-effective marketing programs. Our dealers can also achieve higher profitability since the MS2 solution provides tools that can increase sales."

FanBox: a leader in Quebec

Established in 2002, FanBox Inc. is a pioneer in the management of loyalty, communities of interest and gift card programs. FanBox's expertise and creativity in the design of exclusive joint promotions and privilege packages enable it to offer the MS2 technology platform which is characterized by flexibility and complete transaction security. FanBox has designed different loyalty programs that reach more than 600,000 consumers. FanBox also owns Vipass.ca, a Web site that allows customers to purchase and redeem gift cards with more than 60 national partners.

FanBox is listed in Seth Godin's Bull Market Directory, which highlights some of the world's most innovative companies.

For more about FanBox, visit our Web site at www.fanbox.net

About Xprima.com

Established in January 2000, Xprima.com Inc. specializes in the design of e-commerce products and solutions customized for the automobile industry.

With its two divisions, Evolio (Merchant Service) and Auto123 (Media Service), the company's mission is mass e-commerce implementation. The Auto123.com network is the most visited in Canada, with over one million unique visitors a month. Auto123.com serves as the main electronic showcase and ensures tangible results to its customers.

With over 800 customers who are automobile industry professionals, Xprima.com offers unparalleled expertise and an integrated platform that includes Internet strategy, training, support, design, e-marketing, technology development, hosting and order processing.

To obtain more information on Xprima.com Inc. and Auto123.com, visit www.xprima.com and www.auto123.com.

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Information :

Daleyne Guay
President
FANBOX Inc.
50, De Lauzon street, Suite 200
Boucherville, QC J4B 1E6
450-463-3939
dguay@fanbox.net