FanBox Inc. appears in Seth Godin's new book

FanBox Inc. appears in Seth Godin's new book

Longueuil, May 10, 2004 - a young Longueuil-based company specializing in affinity group management and the creation and development of loyalty programs, has just received top honours by being listed in Seth Godin's new book- the 2004 Bull Market Directory.

Recognition that pulls some weight

The 2004 Bull Market Directory is an electronic repertoire that lists some of the most innovative companies in the world in order to make them accessible to leading brands. When putting together the book at the beginning of the year, Mr. Godin and his team began seeking out companies that use audacious, avant-garde market implementation methods to achieve exceptional results. According to Mr. Seth Godin, "FanBox Inc. demonstrated strong pioneering characteristics for helping its clients to do things in a unique and results-oriented manner." Mr. Godin predicts that his repertoire will be consulted by over a million visitors.

For Daleyne Guay, FanBox President, "Seeing our company in the pages of the repertoire represents one of the best acknowledgments, not to mention the high visibility that the recognition will give us around the world. When one realizes that Mr. Godin’s Unleashing the Ideavirus was the most downloaded book in Internet history, we can be sure that hundreds of thousands of people will learn more about us."

A world-renowned author*

Mr. Godin's book, Purple Cow, has remained a BusinessWeek best seller for over five months. It has also been listed on rankings of the New York Times and Wall Street Journal. The on-line version of the 2004 Bull Market Directory, uploaded at the beginning of May, coincides with the launch of Mr. Godin’s new book, Free Prize Inside. Mr. Godin is considered a guru of relationship marketing and his books are used as valuable references in the field.

FanBox: a leader in Quebec

Established in 2002, FanBox Inc. is a pioneer in the management of loyalty, communities of interest and gift card programs. FanBox's expertise and creativity in the design of exclusive joint promotions and privilege packages enable it to offer the MS2 technology platform which is characterized by flexibility and complete transaction security. FanBox has designed different loyalty programs that reach more than 600,000 consumers. FanBox also owns Vipass.ca, a Web site that allows customers to purchase and redeem gift cards with more than 60 national partners.

FanBox is proudly listed in Seth Godin's Bull Market Directory, a directory that includes some of the most innovative companies in the world.

For more about FanBox, visit our Web site at www.fanbox.net

For more information on Seth Godin or to receive a copy of the 2004 Bull Market Directory, co-sponsored by Fast Company, visit www.sethgodin.com/bullmarket

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Information :

Daleyne Guay
President
FANBOX Inc.
50, De Lauzon street, Suite 200
Boucherville, QC J4B 1E6
450-463-3939
dguay@fanbox.net