
Longueuil, November 10, 2003 - Last March, FanBox, a company specializing in the creation and management of affinity groups, acquired La Professionnelle®, a leading Canadian company specializing in reward programs for professional order and association members. FanBox is pleased to announce the launching of the La Professionelle Web Site, as well as the introduction of exciting new rebates and rewards that are available to members of Quebec’s 43 professional orders or associations. These free rewards are available upon registration to the site and have led to the addition of more than 15,000 new memberships – all of which were created prior to the site going online.
A shift to the Web and an improved offer
With FanBox at the helm, La Professionnelle® is better and more plugged-in than ever. Practically all interactions with association members is carried out over the Web. "Our target market is made up of individuals who are familiar with the Internet because they are highly skilled workers and members of liberal professions. As such, we were able to easily transform La Professionnelle® into a virtual company," explains Daleyne Guay, FanBox President, adding that "this shift to the Web lets companies justify operating costs, offer new rewards, and communicate these rewards to members a lot faster."
Among the new rewards is the VIP Leisure Club that offers exclusive sneak preview tickets and special VIP access to certain cultural or sporting events. Members of La Professionnelle® also enjoy discounts on insurance, Internet access, trips and travel packages, software, health and fitness training, ski or golf outings, as well as personalized guidance on mortgages, and access to online classifieds. And members can even transfer certain La Professionnelle® benefits, such as reduced Internet access, to their company.
FanBox invites all Quebec professionals to visit www.laprofessionnelle.com to sign-up for exciting discounts and rewards. As Daleyne Guay puts it, "members of professional orders and associations have studied hard and worked harder to get where they are. It’s only fair that they enjoy a few perks here and there. And since La Professionnelle® rewards are free, why not take advantage and save hundreds of dollars each year?"
Web Site: www.laprofessionnelle.com
FanBox: a leader in Quebec
Established in 2002, FanBox Inc. is a pioneer in the management of loyalty, communities of interest and gift card programs. FanBox's expertise and creativity in the design of exclusive joint promotions and privilege packages enable it to offer the MS2 technology platform which is characterized by flexibility and complete transaction security. FanBox has designed different loyalty programs that reach more than 600,000 consumers. FanBox also owns Vipass.ca, a Web site that allows customers to purchase and redeem gift cards with more than 60 national partners.
FanBox is proudly listed in Seth Godin's Bull Market Directory, a directory that includes some of the most innovative companies in the world.
For more about FanBox, visit our Web site at www.fanbox.net
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Information :
Daleyne Guay
President
FANBOX Inc.
50, De Lauzon street, Suite 200
Boucherville, QC J4B 1E6
450-463-3939
dguay@fanbox.net